Hotrods are a passion we have that we don’t know a whole lot about. We know we love them but can’t build them. So, instead we build their brands. NewGen Wheels was no different. From logo design to product phtography, we developed nearly all of their assets. Jon Henson, the founder of NewGen was great to work with. His knowledge of the industry and his unique eye for hotrod styles made this an easy project to get excited about.